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Clarke Joins the Floor Care Industry Online Social Movement with New Clarke Cleaning Blog 

Plymouth, MN—February 16, 2012—Clarke, a brand of Nilfisk-Advance, Inc. announces its recently launched Clarke Cleaning blog, designed to provide the latest technology, trends and tips on efficient, sustainable floor and surface cleaning solutions. With comprehensive, knowledgeable information, Clarke’s new blog delivers a valuable resource to the online floor care community.

“Our Clarke team of cleaning experts works continuously to improve the cleaning solutions we provide for our customers. Our goal with this blog is to connect our customers with the most up-to-date information in the cleaning industry." said Steve Dick, Director of Marketing-U.S. Floor Care for Nilfisk-Advance. “Whether our products are used in a classroom, hospital admitting area or the lobby of a hotel, our blog aims to bring out the newest and most effective ways to leverage the Clarke teams' expertise in our customers particular applications."

The Clarke Cleaning blog provides effective cleaning procedures, strategies and equipment, created to enhance readers’ productivity and overall cleaning results. The blog also focuses on relevant industry news and issues, sustainability and green cleaning initiatives—ensuring readers are equipped with the knowledge they need to achieve superior cleaning standards.

In addition to its new blog, Clarke is also actively involved in the social media community with its Twitter and Facebook pages. These tools allow users to directly connect and interact with Clarke by becoming a fan on Facebook or following Clarke’s Twitter page. With the latest updates and news, Clarke’s social media tools provide an all-inclusive industry resource.

For more information, visit the Clarke Cleaning blog at, follow our Twitter page at and like our Facebook page at

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